Northwestern University Office of Global Marketing and Communications
I designed multi-media projects and web pages to tell stories in innovative and intriguing ways.
I worked to transform Northwestern’s social media, digital magazine, and gifs to bring in the numbers the prestigious university deserves.
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Just in the past year…
+19% Total Reach (116.9M)
+32% Total Engagement (914.5K)
+11% Engagement Rate (.78%)
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+49% Unique Page Views to the digital magazine since I began handling
Sent 6 newsletters in 2021, with more than 210,000 recipients
+700 new newsletter subscriptions
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102.5 Million (and counting!) Gif Views
Over 1 million views on the top 5 gifs
Social Media
116.9 Million Total Reach
Across Instagram, Facebook, Twitter, and LinkedIn
Northwestern Magazine Website
+49% Unique Page Views (All designed by me!)
Since I’ve been the main designer for the Northwestern Magazine website, we have found even more views than ever before!
Gifs
102 Million (and counting!) Gif Views
I’m proud of this accomplishment because I’ve been the main designer (and creator) of all of Northwestern’s giphys!
Through commencements, emergency announcements and beyond, I’ve worked on many social graphics via Instagram stories and more.
The Other Cover
A tribute to the cover of the magazine, a cheeky joke at the end of an issue, The Other Cover was born to bring some levity to the Northwestern Magazine. I had the honor of illustrating the very first Other Cover, and have enjoyed making these others along the way.
